Why do these cats look different?

[Ivy Norsk]

I don't understand why people are scratching their heads.
This has been true for as long as I've been breeding. Some ears create dark photos as (MOF and Foxie) and some ears create bright photos (Soft Curl, Scotty and some others) and some ears are neutral. It is true for all the photos generated on all the boxes. Has always been true.

I actually really wish they would fix this because I think it depresses sales on MOF and Foxie ears.