Thank you Lokhe for useful information, it will be useful especially for those who are new to KittyCats, great initiative!
I also would like to add that creating simple yet eye catching style of logo and shop helps a lot, it might be plain but if you add some nice deco and follow color sheme in all your stores, sooner or later shops will be known and recognizable.
Also socializing, meeting fellow breeding and getting to know people is path to success, we all share tips and information what is where, we brag about our best project and cry when we had a fail. But it's all great experience, especially when you have wonderful community and friends