Userbase Analysis

[Tad Carlucci]

Most breedables seem to be characterized by boom/bust cycles based mainly on the timing of the introduction/discovery of new trait values, frequency of production, and the effective length of their breeding lives. The boom times draw in new customers. If the bust periods are allowed to become protracted, there will develop a "is that it?" attitude and customers will begin to drift away. My point, I think I'm making it mainly on another thread, though, is that the KittyCatS products are best at pulling in new people with their Yule/New Years introductions, and weakest over the summer doldrums. If it were my company I'd plan ways, now, while there is plenty of time, to address the summer doldrums and I'd be watching the upcoming season to see what works and what doesn't and use what I learn to try to spread the good effects throughout the year.

---

The big thing on this thread that I want to stress is the KittyCatS is not simply "doing well" .. they're doing phenomenally well! Retention rates such as we're seeing here are vastly higher than what I'd expect.

What I see, is a product which is able to catch and hold customers. I would be looking for ways to expose more potential customers to the product lines. Given the monies involved, I would probably approach Linden Labs about some form of co-advertising on cable networks which appeal to the main demographics .. probably something like HGTV or Lifetime Networks .. rather than working inside the SL environment, itself. That would be a win-win for everyone, including SL merchants having nothing to do with breedable products.