Yes, I agree that the real business model is designed to support the KittyCatS! creators (as well it should) and not the breeders/resellers. Indeed, churn and new customers are key concepts in the business. I, for one, cannot keep up with the new traits (which are the only things that sell). I finally get a new trait showing consistently in an 8-9T line, and its no longer new. Oh well. So, now I am looking for which of my thousands of boxes to menagerie. Sadly, I am never one of the lucky "winners" who get a new trait fast from starters and LEs. But my cats are cute, and I am considering which ones to keep as I work my way out of this expensive hobby.