These are my thoughts:
In my honest opinion although I know 100L per trait is widely accepted by alot of people, I strongly disagree that this is a fair price for most cats. More so I think the only reason it has been accepted by so many is because its an EASY (and sometimes lazy) answer to the old question of "how much is my cat worth?". If you are a long term breeder, then 100L is almost an insult to all the hard work and thought a breeder has put into their efforts and Ill explain why.
Firstly, when first writing the Price Guide, my intention was never to dictate to the market what is the correct price when they are looking at selling. It was only ever to give newer breeders an idea on what is a very broad estimation on cat values in an ever changing market. These prices are not updated because it is a pricing estimation based on my opinion only. People can choose to follow it or not, but I follow these prices in my own shop, and still manage to sell cats. Granted I do not sell as many cats as I used to, however it is what I feel comfortable setting my cats for, as I know how many months of hard work, and food cost I have put into my breeds. I am not a breeder who goes and buys the latest and greatest trait. I do not not always have the most up to date fur, but one thing I will have, are unique combinations, solid 9Ts or cats with almost all traits in the background.... breeds that I have worked on over many months.
Now I also believe that when selling cats, the first mistake new breeders will make will be to buy two 9T cats at X amount, breed them, then expect to make a fortune on the kitten. Kittycats is not a get rich quick breedable....unless of course you are lucky enough to win the lottery on a starter cat and bag a brand new desirable fur. Mostly though, breeding requires many months of combinations and projects.
When talking about 100L per trait...of course that is fine, if you want to sell your cats fast, and also sell cats that you really didnt put much thought into...IE Buying two cats and breeding once, then offloading them into the market. I call these cookie cutter cats...cats which are produced in mass production just to be sold for a quick buck. A good example of this are the ebony silver with apple, or midnight sky eyes. These traits themselves are not bad in anyway. But because the very first Ebony Silver bred had these traits, people did not care enough to breed them out, they just wanted to breed the fur fast to sell off so they could get a piece of the ebony silver goldmine. So now we see an overloaded market of people selling these ebony with the same boring traits as when they were first discovered, and mostly 9T are going for below 800L. This therefore damages the ebony market as newer breeders will assume these cats are worthless. UNTRUE. Aside the fact they are one of the most recessive, if you put a little thought and effort into making them with a unique combination, these cats can still give you a nice return and little bit more. Same applies for any other trait/furs.
Eventually most newer breeders will get a feel for who are the long term breeders in the community and what is a good cat and what isn't and what are fair market prices for your cats, the longer you take part in auctions and mingle in the community, the more knowledgeable you will become. I don't think anyone can really tell you what a cat is worth, because it also comes down to sentimental attachment for the seller, uniqueness of trait combinations, the effort of breeding it, and the reputation of the seller/breeder. These are all important key factors when pricing your cats.
My main hope was the group and the guide, would get the community talking at least, and give the newer ones a help in the right direction of pricing, by exchanging knowledge from what they have seen at auctions, browsing the marketplace, and selling. Ultimately the decision is up to the seller. The best thing is do your research beforehand, get to know what is out there, and talk to friends and mentors in the community. Then set your cat for a price YOU feel comfortable with, and stick with it. Dont be tempted to follow the masses if you believe your cat is unique and deserves a better price. Dont be shy about it because really your time and efforts are worth the linden, and with a bit of persistence and patience you will be rewarded in the long run, and feel much better for it and not ripped off.